101 ~ My Business
Now, more than ever, businesses need to ensure they are: moving in the right direction, competing in the right markets, with the right products and services, making the most of their market situation – performing better than the competition, using the right mix of assets, skills, finance, infrastructure and relationships to deliver good value propositions to customers and minimizing costs that add little or no value to customers.
201 ~ Marketing
Marketing is the process of teaching consumers why they should choose your product or service over your competitors. If you aren’t doing that, you’re not marketing. It’s that simple! The key to success is finding the right marketing method and defining the right marketing message to educate and influence your potential customers. Companies make the mistake of thinking that marketing is just “one” thing, but marketing is everything that the consumer encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide.
301 ~ Sales
In any organization, the sales department plays a pivotal role in the success of the business. The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organization offers that can fulfill their needs.
Selling in our industry is a personal interaction between one human and another, which is a powerful thing. So it’s important to recognize and understand who we sell to, what we sell, where we sell, when we sell, how we sell, and how to create a thriving and sustainable organization.
401 ~ Human Resources
In today’s economic and employment landscape, and especially in our
industry, employees are more mission-critical than ever before. They are
the delivery system for our services, and their performance, commitment and loyalty to the job are extremely important to the success (or failure)
of a business.
501 ~ Operations and Finance
Finance departments provide information necessary for the continued operations of a business. The operations department, on the other hand, runs day-to-day operations, they plan/organize/manage/control and supervise the production process.
601 ~ Customer Service
Most successful businesses recognize the importance of providing outstanding customer service. Even though it is often such a neglected part of any industry, delivering high-quality service is an opportunity with huge payoffs for those who are willing to invest the necessary time and effort to do things better.